This privacy notice (the “Notice”)explains how (we, our, us, Archetype) collects, uses and shares("processes") personal data in relation to your use of the Delve service (“Delve”), our insight engine.
This Notice applies alongside any other information that Archetype may provide about a particular use of personal data. If you are in receipt of any other products or services, then please read the privacy notice that governs that activity in conjunction with this notice. If you are an employee of a client organization and are using Delve as part of your internal solution set, please read this notice in combination with any transparency information provided to you by your employer.
We collect your personal data in a number of ways including
To provide this service to youArchetype will process the following categories of personal data:
Subject to applicable law, your personal data may be processed by us for the following purposes:
We may aggregate or de-identifyPersonal Information so that it may no longer be used to identify you and use such information to analyze the effectiveness of Delve, to improve and add features, and to conduct research for other similar purposes. In addition, from time to time, we may analyze the general behavior and characteristics of users and analyze aggregated information like general user statistics. We may collect aggregated information through Delve, through cookies, and through other means described in this Privacy Policy. We will maintain and use de-identified information in anonymous or de-identified form and we will not attempt to reidentify the information unless required by law. For purposes of EU and other data privacy regulatory laws, Archetype may act as either a Data Controller orData Processor (as those terms are understood in the law), depending on the context of the activity.
Every time we process personal data, we must have a legal basis upon which to rely.
We will only collect, use and share your personal information where we are satisfied that one or more of the following legal bases apply:
Where the processing of data isn necessary in order to fulfill our obligations to you under the contract for yout o use Delve.
The processing is necessary for the legitimate interests pursued by Archetype, except where such interests are overridden by your interests or fundamental rights and freedoms which require the protection of personal information. When we use legitimate interests as our legal basis for processing your information we conduct an assessment in order to risk assess our activities. Our legitimate interests include our interests in running Archetype in a professional and sustainable manner, in accordance with all relevant legal and regulatory requirements and in line with industry best practice.
If you enter personal information intoDelve you are giving Archetype your consent to process that information. If you are entering information of a third party, you must ensure that you have a lawful basis for the use of that third party data, such as their consent.
Your data may be shared with our affiliates and with our service providers under contractual safeguards, such as when dat ais transferred to our hosting provider, or to a technology service provider in order to enable Delve to function. In particular, we use the GoogleAccess Gateway in order to provide you with secure access to your account. In order to understand how Google access your data please see their privacy notice here: https://cloud.google.com/terms/cloud-privacy-notice
Please note that your searches may contain links to other websites that are not operated or controlled byArchetype. The information that you share with any third-party site will be governed by that site’s privacy notices and terms of service. By providing these links we do not imply that we endorse or have reviewed these sites.Please contact the third party directly for information on their privacy practices and policies.
Your data will not be subject to any automated decision making or profiling beyond the activities that are set out within this Notice.
Delve may use AI to generate outputs which may not always be accurate. Users should always verify outputs. Customer content is not used to train generalized AI models unless otherwise explicitly agreed upon in writing between the parties.
As set out above, we may share your personal data within our affiliates and subsidiaries. This may involve transferring your data outside of the UK and the European Economic Area (EEA).We have therefore entered into a specific intra-group contract utilizing theInternational Data Transfer Addendum to the European Commission’s StandardContractual clauses for International data transfers.
Whenever we transfer your personal data out of the UK or the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
Please contact the Delve DataProtection and Privacy Office if you want further information on the specific mechanism used by us when transferring your personal data out of the UK or theEEA.
We will retain your Personal Data for as long as is reasonably necessary for the purposes explained in this Notice.In some circumstances, we may retain your Personal Data for longer periods of time, for instance where we are required to do so in accordance with legal, regulatory, tax or accounting requirements or so that we have an accurate record of your dealings with us in the event of any complaints or challenges, or if we reasonably believe there is a prospect of litigation relating to your relationship with us. Where your Personal Data is no longer required, we will ensure it is either securely deleted or stored in a way that no longer identifies you.
If you would like further details regarding our records retention, please contact the Data Protection and PrivacyOffice set out below.
The California Consumer Privacy Act(CCPA) as amended by the California Privacy Rights Act of 2020 (CPRA) gives consumers more control over the personal information that businesses collect about them. The following table provides additional information about the categories of Personal Information we collect and how we disclose that information.
Our website uses cookies. Cookies are small text files that can be used by websites to make a user's experience more efficient.
The law states that we can store cookies on your device if they are strictly necessary for the operation of this site.
Depending on your jurisdiction, you may have certain privacy rights under applicable law, including the GDPR and the CCPA, as amended by the CPRA. These rights may include:
Please note that the above rights are not absolute, and requests may be refused where exceptions apply.
If you have any questions about these rights or how your personal data is used by us, you should contact the DataProtection and Privacy Office whose details are set out above.
We recommend that you seek to resolve any issues with Archetype before any referral is made to the relevant regulatory authority. If you have any queries about this Privacy Notice or how we process your personal data, or if you wish to exercise any of your rights please contact:
You can also contact our DataProtection Officer at
Data Protection and Privacy Office
60 Great Portland Street
London
W1W 7RT
If following such referral, you are still not satisfied with how your personal data is used by Archetype you can make a complaint to the data protection authority that governs your jurisdiction.
Archetype will update this Privacy Notice from time to time. Last updated June 2, 2026.
